This document was a guide for systematizing our social media practices for promoting events at the CREATE for STEM Institute.

I did some preliminary research into the habits of our Twitter followers, looking at the three most recent original tweets from each of our followers and tallying the hours in which they appeared. After charting the data, I determined which times our followers are most active—in other words, when we should send out our own tweets.

I provided a template for a graphic we could create for our most important events. (Large images draw far more attention on Twitter than a tiny, text-only tweet. Additionally, the pictures look great on our website’s home page slider.)

Finally, I concluded with sample calendars to visualize how and when we should post on social media, depending on how important an event is. I define three categories for our events, those with minimal, moderate, and maximum promotion priority.

Click here to view the full 7-page PDF.