With a group of five other people, I worked on a comprehensive content strategy for the online presence of the literary journal Fourth Genre.

In 48 pages, we:

  • describe the journal’s audiences
  • define roles for implementing and maintaining our strategy
  • give examples of social media posts that follow our target tone and style
  • offer typography and color suggestions, down to the hex values
  • draw up templates for a site redesign
  • address the content’s information architecture with a site map
  • explain best practices for search engine optimization and metadata tagging
  • clarify what it means for a site to be “accessible”
  • outline a podcast schedule
  • and more…

Fourth Genre Strategy Cover

 View a PDF of the document.