Josh Anderson

Information Architect

Web Content Strategy, Fourth Genre Literary Journal

With a group of five other people, I worked on a comprehensive content strategy for the online presence of the literary journal Fourth Genre.

In 48 pages, we:

  • describe the journal’s audiences
  • define roles for implementing and maintaining our strategy
  • give examples of social media posts that follow our target tone and style
  • offer typography and color suggestions, down to the hex values
  • draw up templates for a site redesign
  • address the content’s information architecture with a site map
  • explain best practices for search engine optimization and metadata tagging
  • clarify what it means for a site to be “accessible”
  • outline a podcast schedule
  • and more…

Fourth Genre Strategy Cover

 View a PDF of the document.



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Recent Posts


Upcoming Speaking Dates

STC Rochester Webinar
June 27, 12-2PM EST
“Prompt Engineering”

More info coming soon.

LavaCon 2023
October 14-17, 2023
San Diego, CA
“Microcontent Pipeline to Chatbots and Voice Assistants”

Use microcontent to put your team in the driver’s seat to the next level of content publishing for intelligent chatbots. By now reality has revealed that ChatGPT is not ready to write our product documentation for us. With no control over what the publicly-trained models scrape from our websites and blogs and how it assimilates our documentation with other less-authoritative sources, we’re left to wonder where we go next. If we want reliable bots, we’ll need to train our own models and deploy them to our staff and our customers. Let us show you what we’ve learned so far.


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