With a group of five other people, I worked on a comprehensive content strategy for the online presence of the literary journal Fourth Genre.
In 48 pages, we:
- describe the journal’s audiences
- define roles for implementing and maintaining our strategy
- give examples of social media posts that follow our target tone and style
- offer typography and color suggestions, down to the hex values
- draw up templates for a site redesign
- address the content’s information architecture with a site map
- explain best practices for search engine optimization and metadata tagging
- clarify what it means for a site to be “accessible”
- outline a podcast schedule
- and more…
Josh Anderson 
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