The day is April 4. I extract the half-and-half cream carton from the work mini-fridge and prepare to unscrew the cap when I notice the expiration date printed at the top. “MA 14.”
I stop. Is that March 14 or May 14? Both months begin with the letters “MA.” Both dates seem plausible when I consider that it’s early April. This half-and-half cream might have gone bad two weeks ago or it might have two weeks of quality left in it. Which is it? Is this going to give me a tummy ache or not?
Fortunately, I have not exhausted the backup plan. I have used only a fraction of my power. I unscrew the cap and hold the carton to my nose. Sniff. Seems okay. The half-and-half plops into my coffee.
Afterwards, I ask my co-workers in the office what they think “MA” means. My Canadian co-worker is confident that it’s May.
Quickly I get to wondering about what a clearer abbreviation might have been. “MY,” perhaps? March doesn’t have a “Y” in it. Maybe a number scheme would have worked better – the carton could say the number of the month (“05”) instead of its name. But without context, that digit is simply data, not information. It’s too vague to mean anything. Even if the user knew that number signified a month, it is still probably easier to more quickly recognize a month by its letters than by mentally retrieving the other half of the key-value pair “fifth month.”
Then I remember that being a product of Canada, an officially bilingual country, the month abbreviations surely must have been carefully chosen to fit both English and French spellings. After all, it would have been even more confusing had the carton contained two month abbreviations, one for each language.
Curious, I later poked Google for anything that had been written about Canadian month abbreviations to see if I was right about the labels needing to accommodate both official languages. Yes, turns out that is indeed the case: the two-letter abbreviations were designed to contain only letters that show up in both languages’ spellings of each month.
Two-letter Canadian month abbreviations
“Canadian Month Name Abbreviations,” a minimally styled HTML page from 2014, explores the topic in a satisfying level of detail. The author ruminates on other possible abbreviations for each month and realizes, as I begrudgingly did, that “MA” was literally the only possible option for May given the constraints on the naming conventions for this information.
The author reverse-engineers the information architecture in detail:
The abbreviation starts with the first letter of the English or French name. (By chance, English and French always agree on the first letter. Not true with, for example, English and Spanish: January/enero.)
The second letter has to be in both the English name and the French name. Consider the month April/avril. It can’t abbreviate as “AP”, because there’s no “P” in “avril”, and it can’t abbreviate as “AV” because there’s no “V” in “April”. But both “April” and “avril” have “L” in common, so they can (and do) abbreviate as “AL”. (The other possible solutions: “AI” and “AR”.)
As a user of the half-and-half, “sniffing” for information about the expiration date of the product, this particular labelling scheme failed me. I was unable to discern meaning from the two letters I was provided. And yet, my Canadian colleague could immediately tell what that abbreviation meant. The fact that the two-letter code must accommodate both English and French was a “a-ha” moment to me, a recent immigrant from the United States, but it was obvious to her. A mere abbreviation on a carton reminded me that I was a foreigner.
However, given the bilingual constraints of this labelling scheme, I think the information architects at the Canadian Food Inspection Agency did the best they could given what they had to work with. I put this new information into the back of my mind, and the half-and-half carton into the back of the office mini-fridge.
This song is incredible no matter how many times I listen to it. It’s been a huge source of sonic inspiration for my own guitar noodling. I love how the massive guitar riff that kicks off the song comes back immediately after the chorus; it keeps the energy high, especially with those consistently head-bangable drums propelling the track.
Today I wrote the following letter and sent it individually to all of the Ontario senators in advance of their vote on the confirmation of the Emergencies Act that was declared by Prime Minister Justin Trudeau’s government on February 14, 2022.
If you would like to use my words in a letter of your own, verbatim or otherwise, I grant you my permission and my endorsement.
I am writing this letter to implore you to vote against the confirmation of the Emergencies Act that was declared by Prime Minister Justin Trudeau’s government on February 14, 2022.
Section 3 of the Emergencies Act clearly defines a “national emergency” as a situation that (a) “seriously endangers the lives, health or safety of Canadians and is of such proportions or nature as to exceed the capacity or authority of a province to deal with it,” or (b) “seriously threatens the ability of the Government of Canada to preserve the sovereignty, security and territorial integrity of Canada” and “that cannot be effectively dealt with under any other law of Canada.”
The Freedom Convoy and related protests that have taken place across our nation in the last several weeks unequivocally do not meet these criteria. Arguably the most disruptive component of these protests, the blockade at the Ambassador Bridge in Windsor, Ontario, was broken up without incident by law enforcement, resulting in traffic resuming on Sunday, February 13, before the invocation of the Act on February 14.1 This clearly demonstrates that existing legislation and law enforcement resources were indeed sufficient to resolve the disruption; the extraordinary powers granted by the Emergencies Act were not necessary then, and they are not necessary now.
I am not the only Canadian who is profoundly concerned by the invocation of this Act, unprecedented in our nation’s history. The Canadian Civil Liberties Association has filed an application for judicial review in federal court that requests an order quashing the Emergency Proclamation.2 The premiers of Alberta, Manitoba, Saskatchewan,3 Quebec,4 New Brunswick, and Nova Scotia5 have all publicly denounced this use of the Emergencies Act. Even Paul Champ, a lawyer representing the residents in Ottawa in a class-action lawsuit against the Freedom Convoy, wrote “although I am acutely aware of the trauma experienced by Ottawa residents, I fully agree that the Emergencies Act is a dangerous tool that was not required.”6
What concerns me most are the abilities the government has granted itself to freeze personal bank accounts “of anyone linked with the protests without any need for a court order.”7 My concern deepened on Saturday, February 19, when Steve Bell, interim police chief of Ottawa, said, “If you are involved in this protest, we will actively look to identify you and follow up with financial sanctions and criminal charges,” saying that “this investigation will go on for months to come.”8
Senator, behaviour such as this is characteristic of undemocratic, illiberal nations from which many immigrants to Canada have fled. I myself immigrated to Canada only recently, in 2018, partly because of the opportunities provided to me by this great nation and partly because I never would have imagined that my livelihood might be seriously threatened by a government grasping unjustifiably and unprecedentedly at totalitarian power to be used against law-abiding citizens.
Senator, I plead with you from the bottom of my heart to vote against the confirmation of the Emergencies Act.
Soon after this pronouncement, I noticed an interesting phenomenon begin to occur in the comments sections of YouTube videos. Users started making their own “dislike buttons.”
Other users simply left one word comments that said… you guessed it.
As an information architect, I’m fascinated by this kind of push-and-pull dynamic between the top-down directives of the platform and the bottom-up behavior of the users. Clearly the users of YouTube still want a way to publicly express their dislike of a video, as evidenced by the comments section workarounds they have come up with.
In a video accompanying the blog post, Matt Koval, Creator Liaison for YouTube, describes this change as mitigating a “whole other use” for disliking a video, which is to harass the creator of the video through something YouTube calls “dislike attacks.” At what point does a sincere dislike become an “attack” dislike? Your guess is as good as mine.
Typing out the word “dislike” is certainly a “whole other use” for a comments section. Will that be the next user forum to get gutted? I have to say, if curtailing harassment was the goal of this change, it’s utterly baffling why the comments section wouldn’t have been the first feature to be axed. I genuinely wonder if YouTube will eventually turn comments into some sort of one-way function where users can leave a comment that only the creator will be able to read, much like those suggestion boxes where one drops a folded up slip of paper into what feels like a void.
I also found it amusing that one of the reasons Koval names for the dislike count being “a big problem” is because “half of YouTube’s mission is to give everyone a voice.” How is removing one of the key mechanisms for interaction between users anything but the precise opposite of that mission?
Besides, creators can still create their own commentary videos about why they dislike something. Surely several minutes worth of spoken commentary (plus the view and like counts of said commentary) has at least as much potential to “harass” as a thumbs down?
Indeed, there’s been no shortage of commentary from prolific, established YouTube creators about why this move makes little sense and worsens the user experience of the platform. One of the best I’ve seen is from Marques Brownlee:
One of the key points Brownlee makes is that the dislike count is not merely that—it is also one of two necessary halves of a like/dislike ratio that provides “the immediately glanceable piece of information that I can look at when I arrive at a video to know if it’s going to be worth my time.” Neutering dislikes also neuters likes.
If I see that a video has 3,000,000+ views and 27,000 likes, what does that mean? Is that… good? Is that a particularly well-received video? It’s widely acknowledged that the likes-to-views ratio on YouTube has always been low (I’ve seen several sources put it at 4:100 on average). Most users only watch the video and leave as soon as it’s done, even if it’s a video they enjoyed. I can’t assume that a like count that’s far below a view count is necessarily “bad.” The entire like/dislike mechanic is effectively meaningless to me now, save for whatever unseen, mysterious influence my choice might have on “the algorithm.”
Compare the image on the left to the image on the right. Which UI provides the user with the most helpful information in the shortest amount of time?
If a user clicks on, say, a how-to video (or perhaps a video about COVID-19) and immediately sees a disproportionate number of dislikes, that’s an immediate indicator that the video is suspect—and not necessarily because the information is malicious or the creator is untrustworthy. It might simply be that the information is out of date, for example. But now the user will need to either sift through YouTube’s notorious comments section for a clue as to the general reception of the video (which seems less than ideal if the goal is to decrease harassment) or they will need to waste time watching more of the video than they otherwise would have because they need to figure out for themselves whether it’s worthwhile.
Hm, I think I may have hit on something. One of the side effects of this change is that a greater number of YouTube videos will attract lengthier watch times. That’s fantastic from the perspective of YouTube, their advertisers, and their shareholders, who want to be assured by perpetually climbing eyes-on-the-screen metrics. But from the perspective of YouTube users? Not so much. Think of it this way: if I wanted to maximize the time users spend on a piece of written content trying to find the information they’re looking for, I could remove all the headers and equalize the formatting. That would certainly boost time-on-page, but would it help usability? What would that say about my priorities as an information architect?
Information architecture is a balancing act between the business needs of stakeholders and the desires of users. Unfortunately, the decision of YouTube to remove the public dislike count has to be one of the most lopsided moves I’ve seen from a major platform in a long time. It is entirely in favor of the platform at the expense of the creators and users. I say this confidently because I quite literally have not seen a single actual YouTube creator speak out in favor of this decision. To quote Jawed Karim, YouTube co-founder and star of the first video ever uploaded to the platform:
Calling the removal of dislikes a good thing for creators cannot be done without conflict by someone holding the title of “YouTube’s Creator Liaison”. We know this because there exists not a single YouTube Creator who thinks removing dislikes is a good idea—for YouTube or for Creators.
Why would YouTube make this universally disliked change? There is a reason, but it’s not a good one, and not one that will be publicly disclosed. Instead, there will be references to various studies. Studies that apparently contradict the common sense of every YouTuber.
The ability to easily and quickly identify bad content is an essential feature of a user-generated content platform. Why? Because not all user-generated content is good. It can’t be. In fact, most of it is not good. And that’s OK. The idea was never that all content is good. The idea WAS, however, that among the flood of content, there are great creations waiting to be exposed. And for that to happen, the stuff that’s not great has to fall by the side as quickly as possible.
The process works, and there’s a name for it: the wisdom of the crowds. The process breaks when the platform interferes with it. Then, the platform invariably declines. Does YouTube want to become a place where everything is mediocre? Because nothing can be great if nothing is bad.
In business, there’s only one thing more important than “Make it better.” And that’s “Don’t fuck it up.”
I’ll take a guess as to the reason: I think this change is to appease the “large” creators, despite YouTube’s insistence to the opposite. No big-name movie, music, or game studio enjoys seeing their videos added ignominiously to a list of most-disliked YouTube videos. I’m going to go out on a limb and guess that they are probably less inclined to funnel marketing budgets towards platforms that have humiliated them. I’m not the first to posit this, although some other creators lend this idea less credence than I do, arguing that even the most thoroughly embarrassed brands see all press as good press. My retort: even if brands are willing to tolerate the short-term sting of shame, other entities might be less so. Some of those entities might even be closer to home than you realize.
Fortunately, there does exist a way to return the YouTube dislike counter: returnyoutubedislike.com. I’ve installed the Chrome extension. I would encourage any of my fellow daily YouTube viewers who are annoyed by this change to do the same. Judging from the resurfaced dislike counter on YouTube’s pronouncement video (pictured above), I can tell there are at least several hundreds of thousands of you.
The ranking is determined by my personal Spotify Wrapped 2021 playlist
I will only count songs released in 2021
Only one song allowed per artist
One problem – as soon as I started going through my Wrapped playlist to check the release date of each song, I released how much I spent this year replaying songs from the last five or six years. Out of my 100 most-played tracks of the year, only six actually meet my rules.
But what are those six tracks?
6. Bring Me The Horizon, Jeris Johnson – Can You Feel My Heart – Remix
I’m not normally a big fan of the poppier phases that Bring Me the Horizon has gone through, but this remix successfully layered the admittedly catchy melody of “Can You Feel My Heart” over hard-hitting pseudo-trap beats. Turns out that’s all I needed to keep this one on repeat.
5. Shadow of Intent – Laid to Rest
Lamb of God’s Ashes of the Wake was a sufficiently brütal album for its day, but Shadow of Intent’s cover of “Laid to Rest” proves that everything sounds better as deathcore.
4. Lorna Shore – To the Hellfire
Lorna Shore’s symphonic, blackened deathcore track “To the Hellfire” became an instant classic of the genre upon release. It’s also now one of the go-to choices for YouTube “reaction” videos, for fairly obvious reasons as soon as the full band kicks in. Will Ramos’s vocals are simply on another level, as are the concatenated tempo changes at the end.
3. Drake – What’s Next
What’s Next for the 6ix God? Hopefully more bangers like this. I thought CLB was mid as hell (and its album art was somehow even worse than Donda), but “What’s Next” fortunately gets straight into the energy with a great synth chord progression over booming kicks. The music video, which prominently features Toronto locales, is honestly my favorite way to listen to this track.
This track was addictive from the start. The instrumental is sublime and every contributor rides the flow perfectly. Also, the line “I got murder on my mind but I ain’t Melly” gets me every time.
1. Brand of Sacrifice – Vengeance (feat. Jamie Graham)
Everyone’s favorite Berserk-themed deathcore band put together one of the catchiest choruses this year. Well, at least to me. Your mileage may vary, but to me this is the perfect kind of track to have on loop at, like, 15% volume while at work.