Projects
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UX Research and Strategy, KumAJET
The Problem KumAJET, the Kumamoto prefecture branch of the Association for Japan Exchange and Teaching, had a messy website. It was unclear what the purpose of the site was or what kind of information users should expect to find. And the information that was on the site was buried behind a labyrinth of headings, sub-headings, and… Continue reading
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MSU People Finder App Prototype
The Challenge How can Michigan State University students quickly locate people on campus and beyond? I conceptualized, tested, and iterated a mobile app concept that provided a solution. Scenario First, I thought up a user scenario: Jimmy leaves class one cold morning knowing he needs to finish some homework before his next class. His usual study spots… Continue reading
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Social Media Strategy, CREATE for STEM
This document was a guide for systematizing our social media practices for promoting events at the CREATE for STEM Institute. I did some preliminary research into the habits of our Twitter followers, looking at the three most recent original tweets from each of our followers and tallying the hours in which they appeared. After charting the data,… Continue reading
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Website Redesign in Drupal, CREATE for STEM
The website of the institute I interned for needed an update. It wasn’t mobile responsive and it wasn’t meeting university brand standards, among other issues. From a content perspective, it was designed for an internal audience already familiar with the institute’s projects and focus areas. A meeting with the communications director and associate director of the… Continue reading
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Landscape Analysis, Big 10 Student Affairs Websites
An early task in my Website Analysis and Content Internship at Michigan State University’s Department of Student Affairs & Services was to conduct a landscape analysis on the websites of all the other Big 10 schools’ equivalents to our department. This was a first step in planning a broad redesign of our site. I pulled up blank… Continue reading
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Web Content Strategy, Fourth Genre Literary Journal
With a group of five other people, I worked on a comprehensive content strategy for the online presence of the literary journal Fourth Genre. In 48 pages, we: describe the journal’s audiences define roles for implementing and maintaining our strategy give examples of social media posts that follow our target tone and style offer typography and color suggestions,… Continue reading
Recent Posts
- Euthanasia is Not Healthcare
- That Sound Looks Good
- Letter to the Public Order Emergency Commission
- Structured Strategy: How to Supercharge Your Content Analysis with XML and XPath
- Lessons From the STC Summit 2023 @ Atlanta
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Upcoming Speaking Dates
STC Rochester Webinar
June 27, 12-2PM EST
Online
“Prompt Engineering”
More info coming soon.
LavaCon 2023
October 14-17, 2023
San Diego, CA
“Microcontent Pipeline to Chatbots and Voice Assistants”
Use microcontent to put your team in the driver’s seat to the next level of content publishing for intelligent chatbots. By now reality has revealed that ChatGPT is not ready to write our product documentation for us. With no control over what the publicly-trained models scrape from our websites and blogs and how it assimilates our documentation with other less-authoritative sources, we’re left to wonder where we go next. If we want reliable bots, we’ll need to train our own models and deploy them to our staff and our customers. Let us show you what we’ve learned so far.
Josh Anderson 